Every video was concepted, filmed, edited, and published by me. The channel grew entirely through organic reach by focusing on bold visual concepts, dramatic drink builds, and highly shareable short-form videos designed to stand out in the feed.

The channel launched from zero followers and quickly gained traction by focusing on authentic conversations, fast-paced edits, and storytelling designed for social media audiences.

I created the format, handled production, and developed the social strategy to maximize retention and engagement across platforms.

INTUIT TURBOTAX

Produced social media campaigns, influencer content, and short-form videos across TikTok, Instagram, YouTube, Facebook, and X.

My work focused on turning complicated financial topics into content that felt simple, engaging, and relevant to everyday audiences.

Projects included social campaigns supporting podcasts and original series, producing trailers, social promos, still photography, and graphic assets designed for multi-platform distribution.

NBCUNIVERSAL / E!

For more than ten years I worked on the creative team at NBCUniversal, developing global marketing campaigns for E! Entertainment.

I concepted and produced promotional campaigns, social videos, and branded content for major reality franchises including:
Keeping Up With the Kardashians
Botched
Very Cavallari

The role combined creative direction with hands-on production, collaborating with talent, network executives, and global teams to deliver content used across broadcast, digital, and social platforms.

I’m a social media strategist and content creator

who specializes in building audiences through original digital content.

Over the past decade I’ve worked across television, technology, and digital media producing campaigns and social content for brands like NBCUniversal and Intuit TurboTax.

My background combines creative direction, video production, and social media strategy, which allows me to take projects from the initial concept all the way through to final execution.

I focus on creating formats that work organically on platforms like TikTok and Instagram, helping brands connect with audiences through storytelling rather than just advertising.

Before focusing fully on social media strategy, I spent ten years at NBCUniversal leading creative campaigns for E! International. During that time I worked on marketing campaigns for some of television’s biggest reality franchises and collaborated with talent, producers, and global teams to produce promotional content seen by audiences worldwide.

Across all of these projects my focus has always been the same.

Create content that feels native to the platform, grabs attention quickly, and gives people a reason to keep watching.